REBRAND:
Shaping a Sustainable Tomorrow: Elevating the Mission of Carbon Reductions
CLIENT:
RESET Carbon
LOCATION:
Shanghai, China
RESET Carbon are a team of carbon and renewable energy experts, supporting businesses in reducing their carbon, energy, water use and waste footprints.
The business was growing and they were working with some of the biggest names in apparel, retail and tech across Asia. They needed a brand that was impressive, trustworthy and reliable. I helped RESET refresh their identity to position them as mission-driven leaders in the sustainability space.
01
Building on a legacy
For this project, a brand refresh was the best way forward compared to a full rebrand. It was important to build on the impressive reputation that RESET has with their existing clients without changing the business' core identity. The aim of this project was to enhance their branding and show that RESET Carbon are mission driven.
02
The iconic atom
The 'atom' mark in the logo is iconic – I wanted to use more of this shape in the branding which was developed into a versatile visual identity system to create better brand recognition across various digital platforms. The pattern was used across all materials as an iconic link to the well known brand.
03
Asia-Focussed
Operating out of Hong Kong since 2009 and now present in Shanghai, Shenzhen, Taiwan, Germany, Vietnam and India, RESET have conducted over 300 projects across 11 countries in Asia for leading firms. This was an important element to celebrate as part of this project. I needed to use a font that would look sharp and premium whether using English or Chinese characters.
