BRANDING:
Pioneering Technology for a Lower Carbon Future
CLIENT:
Licella Holdings
LOCATION:
Sydney, Australia
Licella are global leaders in the next generation of advanced recycling and they are leading the way towards a sustainable future.
After experiencing growth in the business, the next logical step for Licella was to undergo a rebrand to dial up their look and feel. They needed a brand that cut-through online. I helped Licella with the transition to a refreshed look and wrote their brand guidelines. The new look was applied to a new website, brochures, email newsletters, social media channels and more.
01
Talking rubbish
The day-to day Licella brand needed to use a lot of imagery featuring rubbish, the environment, water pollution and complex factory images. A black and white photo treatment was brought in to elegantly depict this while maintaining the brand’s premium quality. This created consistency and accentuated the dark navy tones of the brand.
02
Easy to follow guidelines
I needed to distill the new Licella brand into a series of easy to understand guidelines. It was essential to capture every detail of the brand in plain english. Having a comprehensive set of brand guidelines allowed the Licella marketing team to maintain the integrity and quality of their new brand on their own, long after the project wrapped up.
