REBRAND:

Fascinated by Growth

CLIENT:

Pea & Nut

Location:

London, UK

Pea & Nut is an agency that helps corporate clients grow. It specialises in finding and activating partners and alliances; building robust lead generation capabilities; scoping and identifying opportunities in new markets; and empowering business owners, managers, directors, and investors to really engage with business growth.

Pea & Nut's clients are professionals and the overall look and feel needed to feel aspirational. The brief for this rebrand was to develop something sophisticated, intelligent and premium.

The Pea & the Nut

I focussed the pattern around the brand name by splitting it up into two shapes – the pea and the nut. These two shapes created an easy, versatile yet elegant pattern that I was able to apply to materials such as slide decks, business cards, LinkedIn posts and email banners. The colours worked particularly well on screen – the key channel for engaging with potential customers.