REBRAND:
Elevating Your Local
CLIENT:
The Blue Ball Inn
LOCATION:
Cambridge, UK
256 years ago a hot air balloon landed in Grantchester, Cambridge; and the local
pub has been there ever since. The Blue Ball Inn is loved and adored by the local community and frequented often by tourists who take a stroll from Cambridge University to Grantchester.
I set out to refresh the look of this great institution while preserving its historical roots. I considered how this look and feel could carry across the pub’s menu, coasters, signage and social media channels.
02
The Blue Ball charm
In my design I looked at the important elements to The Blue Ball Inn's identity: local ales, great home cooked food, pub games and a sense of community. I combined this with a personable larrkin-style tone of voice in line with a British pub feel. The final result – a modern brand identity with a proud legacy.
